Sonic Rim methodology for Innovation

Sonic Rim has an interesting methodology for understanding people and in turn innovating for them.

To get an in-depth understanding of day to day people's lives. We need to understand...

• What people say (traditional market research)
• What people do (applied ethnography)
• What people make (participatory design)

Innovation Summit in Bangalore

Sometime back CII conducted an innovation summit in Bangalore. It was a good start to address innovation as culture ( or lack of ) in the Indian organizations. But the summit lacked focus in terms of what it wanted to convey.

Innovation for Indian organizations is imperative, that's a known fact, but innovation means different things to different people. From product to process, any change is considered as innovation. The summit failed to address the incremental innovations versus radical innovations and its impact on the market and the economy.

What's Driving India's Rise as an R&D Hub? R&D in India:

We all know that Bangalore is becoming a R&D hub. But what is that which is attracting these big MNC's to set up cutting edge research centers in this city? And, are these research centers actually producing results? These are all good questions. This article tries to answer some of these questions.

The Curtain Rises, The Play Has Begun